Why this matters
In this quick video, Tara shares stats about who is actually buying homes in the current market—and what agents need to be doing about it right now to position themselves in front of the right buyers.
Key takeaways
The buyer pool changes as rates, affordability, and life events shift.
Agents who understand today's active buyer profiles can create better messaging and stronger follow-up.
Financing education is a practical way to reach buyers before they are transaction-ready.
